From the NYSE floor, Javier Marín — entrepreneur, author, and leading voice on Hispanic media history — discusses identity, communication, and cultural power. His new book, En vivo desde América, reveals how U.S. Hispanic television grew from a small 1960s San Antonio station into Univision, becoming both a cultural force and a multibillion-dollar business.
He recounts little-known Wall Street connections: Televisa securing the “TV” ticker in 1993, PanAmSat launching the first commercial satellite named Simón Bolívar, Univision’s $13B sale in 2007, and Bill Gates quietly buying 100,000 Univision shares.
Marín stresses that Hispanic media shaped a 60-million-person market with political and economic influence, sustained not by tolerance but by profitability.
Publishing the book in English and Spanish reflects growing U.S. interest in understanding Hispanic identity, consumption, and cultural leverage.
The work offers lessons on how culture becomes industry, how dispersed communities build economic power, and how media, Wall Street, and politics shaped today’s Latino ecosystem.
